Shakti Kapoor returns as ‘Crime Master Gogo’ in Disney+ Hotstar’s new campaign – ET BrandEquity

Actors Shraddha Kapoor and Karisma Kapoor also feature as a part of the campaign

Disney+ Hotstar has launched their latest TVC, showcasing the popularity of the blockbuster direct-to-digital movies released under Disney+ Hotstar Multiplex. The film features actor Shakti Kapoor, returning as Crime Master Gogo.

The actor shares the screen with his daughter and actor Shraddha Kapoor. Also welcoming him back is actor Karisma Kapoor from the film ‘Andaz Apna Apna’.

Conceptualized by DDB Mudra, the film shows Shakti Kapoor as Crime Master Gogo turned salesman who is selling the Disney+ Hotstar Multiplex proposition to people. However, on learning that the audiences are already enjoying the latest movies on Disney+ Hotstar, Crime Master Gogo causes mayhem in town staying true to his famed dialogue “Aya hoon, kuch toh lootkar jaunga!”.

“Change keeps happening,” said actor Pankaj Tripathi, who grabbed eyeballs ever since he shone on web crime thrillers such as “Mirzapur” and “Sacred Games”…

The campaign underlines the platform’s continued commitment to delivering the most-anticipated movies of India’s stars

“Disney+ Hotstar Multiplex has built a library of both blockbuster and highly acclaimed films that have garnered a spectacular response from India’s movie-loving audiences, said Sidharth Shakdher, executive vice president , Disney+ Hotstar.

“Through our new marketing campaign, we are celebrating the success of our exclusive, made-for-the-big-screen movie releases on Multiplex, and announcing the upcoming blockbusters. The campaign aims to entertain with the evergreen Shakti Kapoor reprising his iconic character, Crime Master Gogo, and the hilarity that ensues when Gogo takes on the role of a salesperson for Disney+ Hotstar Multiplex.” he added.

Shakti Kapoor said, “Love and appreciation from audiences have kept my characters alive even after all these years, and I am so happy to have recreated the Crime Master Gogo look for Disney+ Hotstar. Reliving those moments again was made even more special because it was the first time that I got to share the screen with my daughter Shraddha. Back in the day, we could have never imagined that movies could be accessible to people at all times with just the touch of a button. But Disney+ Hotstar Multiplex has ensured that the latest movies reach audiences at home.”

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Author: Peter Davis